Founder of Ordinary Joe Muscle Building · Bestselling author · Artist
I built this site seventeen years ago for people like me — not athletes, not competitors, but ordinary people who want to get stronger without making training the centre of their lives.
The idea was simple and has not changed: there is a smarter, more restrained way to build strength. One that fits into a real life rather than demanding a perfect one.
Over those seventeen years, I watched the same pattern repeat itself. Capable, disciplined people failing — not because they lacked effort, but because the systems they followed demanded too much.
Too many sessions. Too many exercises. Too many decisions. Too little room for recovery or real life. The programmes looked intelligent on paper. They were simply unsustainable in practice.
Every article I wrote, every product I developed, and ultimately every principle in the M.E.S. System grew from that observation. The question was never "what should we add?" It was always "what can we remove without sacrificing progress?"
Strength does not reward accumulation. It rewards clarity.
I have never advertised. Every reader who finds this site finds it through the content — 300 articles published over seventeen years, each one written with the same reader in mind: someone busy, experienced enough to know that complexity is not the answer, and willing to trust restraint over intensity.
That is a deliberate choice. It says something about the kind of work I try to produce — and the kind of readers I hope to serve.
In addition to this site, I am a published Amazon author — the Ninja Strength Secrets series covers isometric training, abbreviated workouts, and the training philosophies of some of history's most capable physical specimens. The same philosophy runs through all of it: less, done with more intent, over a longer period of time.
When I am not writing about strength, I am creating art under the name The Printer's Devil — mythic, dark, and rooted in the same world of symbolic archetypes that inform the Sigil of Strength. The two disciplines are more connected than they might appear.
The fitness industry is built on complexity, novelty, and manufactured urgency. This site is built on the opposite. If you are looking for any of the following, you will not find them here.
What you will find is practical, considered writing about strength — produced by someone who applies the same principles he writes about, and has been doing so for seventeen years.
Lee Driver is an artist, author, and the founder of Ordinary Joe Muscle Building — a long-running website dedicated to abbreviated, results-driven strength training.
A published author for over fifteen years and a trusted online creator for more than two decades, Lee has built a body of work that spans both physical culture and the arts. His training philosophy is straightforward: focus on the big lifts, train hard, recover well, and stay consistent for the long haul.
Alongside his work in strength training, Lee is also an artist and storyteller. His visual project The Printer's Devil explores myth, folklore, and modern iconography through illustration and narrative — a creative world as considered and deliberate as his approach to strength.
When he is not writing or drawing, you will usually find him in the gym lifting heavy things, or working through an ever-growing stack of must-read books. Lee lives in the United Kingdom and continues to share his training ideas and creative work online.
The ordinary Joe and Jane deserve a smarter approach. This site exists to provide it.
Or if you are new here, the best place to start is the Start Here page — a clear introduction to the philosophy behind everything on this site.