HEAR how HARDGAINER magazine took on the caped crusader to win a legion of strength training fans.
The year is 1989, and "Batman", with Jack Nicholson playing the Joker, is the biggest grossing movie of the year. Yep. Film fans all over the world were in for a treat.
Yet while the caped-crusader was busy smashing box-office records, one further important story was taking shape. And while it never garnered the publicity of Gotham's favourite son, for those that lifted the heavy pig iron, the events that unfolded during the summer months of August was big news indeed.
So what caused such a commotion?
HARDGAINER magazine opened its doors for business.
HARDGAINER Heavy Hitters
For those that don't know, HARDGAINER was the brainchild of Stuart McRobert. This bodybuilding aficionado's dream? To publish an encyclopaedic body of work focussed sharply on hard gainers.
Over the course of the years, he would enlist the help of heavy-hitters like Brooks Kubik, Dr. Ken Leistner and Bob Whelan. Sharing their back-to-basics philosophy, these coaches provided a clear and practical blueprint for all trainee who yearned to get big and strong.
Today, McRobert has begun to publish these magazines in digital format. It comes as no surprise to say, they make for an entertaining and information-packed read - I heartily recommend them.
But here's the thing some of the readers might miss... the articles that fill the HARDGAINER pages, are as relevant today as they've ever been.
You want to get bigger? Simple. Get yourself stronger.
Step-one starts when you put yourself on an abbreviated strength training program like those we cover on our site and in our bestselling titles.
It's no secret that we share the same philosophy here at Ordinary Joe. Like McRobert's HARDGAINER, our mission is to expose the deceit, hokum and hype that is prevalent in mainstream bodybuilding...
But more than that. Our goal is to put you - our valued reader - onto the right muscle building path.
If you want to check out the HARDGAINER books, I've attached a link for you here...
DISCOVER how the HARDGAINER philosophy helped Pat Leraris make the best gains of his life.
In just one year, Pat gained 40 pounds to his 5 foot 10 inch frame.
To celebrate his one-year anniversary, Pat pulled 285 pounds in the deadlift easily. Pat also worked his way up to overhead pressing 150 pounds, his earlier shoulder problems consigned to history.
Impressive stuff - but it gets even better...
Pat was a 60-years-young novice when he began his strength training journey!
For the full story, see Basic Weight Lifting